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AGENDA
Discover an action-packed schedule featuring industry leaders sharing their expertise, and interactive panel discussions on emerging trends exploring the latest innovations. Gain invaluable insights into operational efficiency, customer engagement, and sustainable practices. From keynote presentations to networking sessions, our comprehensive agenda offers something for everyone in the self storage business. Get ready to elevate your knowledge, expand your network, and seize new opportunities in this thriving industry. Check out the exciting lineup and secure your spot at the forefront of self-storage excellence.
20 MAY 2025 TUESDAY
Site Visit
1:00 pm
Quraz Komaba Todai Store
A flagship facility by Quraz, Komaba Todai Store offers a premium mix of storage solutions, including modern storage rooms, temperature-controlled wine cellars, and dedicated motorcycle garages. Designed for urban users seeking secure and specialised storage, this location represents the evolving landscape of high-quality self storage in Japan.
RootStorhub Kamikitazawa
Blending storage with hospitality and convenience, RootStorhub Kamikitazawa features a warm, inviting interior and a dedicated meeting room for business or personal use. This facility reflects the growing trend of self storage as a community-oriented service, providing a seamless experience for customers who seek both storage and shared spaces.
AreaLink (Container Facility) Setagaya Kasuya
A glimpse into the latest container-style storage, this innovative outdoor self storage facility offers a flexible, accessible, and cost-effective solution for urban storage needs. The site includes dedicated motorcycle storage units, catering to Japan’s strong motorbike culture and highlighting the adaptability of container-based storage.
OPENING COCKTAIL SPONSORED BY PTI
20 MAY 2025 EVENING
6:00 pm
Opening Cocktail
D1 EXPERIENCE NIGHT
SPONSORED BY DIGITAL FIRST
20 MAY 2025 EVENING
7:30 pm
Experience Night
21 MAY 2025 WEDNESDAY- CONFERENCE DAY 1
MORNING
9:00 am
Official Opening and Welcome
Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)
Tokuo Yoshida
Representative Director, Rental Storage Association
9:17 am
Global Heads of Self Storage Associations
Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)
Tokuo Yoshida
Representative Director, Rental Storage Association
Li Xiaoang
Self Storage Hub Branch Secretary-General
China Association of Warehousing and Distribution
Paola Barraza
Events and Membership Manager, FEDESSA
Cesare Carcano
President, AISI (Associazione Imprese Selfstorage Italiane)
10:00 am
PANEL DISCUSSION
If I know then what I know now:
What would you have done differently?
Panelists:
Cris Burnam
CEO, StorageMart and Manhattan Mini Storage
Rick Hielscher
Co-Managing Partner, The Lock Up Self Storage
Robert Madsen
President
Canadian Self Storage Association & U-Lock Mini Storage
Moderator:
Stephen Spohn
CEO, Quraz
11:00 am
Exhibition Time!
Coffee Break
11:30 am
Multi-National Expansion: Federico Rolz
From Small Operator to Multi-National Operator
Federico Rölz
CEO, Mr [B] Storage
12:00 pm
PANEL DISCUSSION
Buildout: Optimising Rentable Area
Panelists:
Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)
Michael Hagbeck
Group non-Executive Chairman, StorHub
Satoru Abe
Representative Director, Sanei Planning Co.
Yaya Leung
Marketing Manager, FCX
Moderator:
Jes Johansen
Co-Founder & CEO of Storefriendly Mgmt
12:30 am
Modern Security Technology: Future considerations including product compliance and testing
Brad MacDonald
Head of Support, PTI Storage Security
12:40 pm
Bento Buddies at Expo 2025!
Exhibition Time!
Lunch at Exhibition
sponsored by FCX
AFTERNOON
2:00 pm
PANEL DISCUSSION
Unstaffed: Your Practical Guide to Self Serve Self Storage
Intro Speaker:
Michael Dogger
CEO, R6 Digital and Sitelink International
Panelists:
Akiyasu Shimizu
Director of Business Development Division
and General Manager of Tokyo Branch
Ambitious
Hiroaki Yokoi
Executive Director, Root Storhub
Moderator:
Michael Dogger
CEO, R6 Digital and Sitelink International
More panelists to be announced
2:50 pm
Football Strategies for Self Storage:
Attack, Defend, and Dominate. Shall We Play?
Alberto Serranno Rivas
CEO and Founder, Trasteros Plus
3:15 pm
Exhibition Time!
Coffee Break
3:45 pm
PANEL DISCUSSION
Digital Marketing: HEY! OLD PEOPLE! LISTEN UP!
Intro Speaker:
Chris Oosthuizen
CEO, Digital First and CMO, Stor-Age Property REIT Ltd
Panelists:
Chris Oosthuizen
CEO, Digital First and CMO, Stor-Age Property REIT Ltd
Hamzah Mango
CEO & Founder, Easy Storage Jordan
Shohei Hashimoto
Head of Digital, Edelman Japan
Yoichiro Urashi
Global Marketing Group Head, ADK Marketing Solutions
Moderator:
Benjamin Holt
Marketing Director of Quraz
4:40 pm
PANEL DISCUSSION
Investing in Storage Tech:
Ensuring a Competitive Advantage
Panelists:
Martin Wild
Co-founder and Manager Director of KINNOVIS
Miles Davison
CEO, Storeganise
Sean Qin
Founder and CEO, Koala Self Storage
Thiago Cordeiro
Co-founder and CEO of GoodStorage
Moderator to be announced
SELF STORAGE AWARDS ASIA 2025 GALA DINNER
21 MAY 2025 EVENING
6:30 pm
Self Storage Awards Asia Dinner 2025
The Grand Hall
6pm Cocktail at Exhibition
6:30pm Dinner Starts
9:30pm Dinner Finishes
22 MAY 2025 THURSDAY- CONFERENCE DAY 2
SELF STORAGE ASSOCIATION ASIA
ANNUAL GENERAL MEETING
MORNING
8:00 am
MEMBERS ONLY
SSAA AGM
22 MAY 2025 THURSDAY- CONFERENCE DAY 2
INVESTOR FORUM
MORNING
9:10 am
KEYNOTE
Japan's Future; Asia's Future?
The Big Picture with William Pesek
William Pesek
Author & Economist
9:50 am
PANEL DISCUSSION
Capital for Self Storage in Japan 2025
Panelists:
Ihao Tei
StorHub Group - Investment
Jiro Arakawa
CEO, Storage Oh
Junichi Kimura
CEO, Palma
Tan Lai Seng
Adviser, ExtraSpace Asia (Japan)
Moderator:
Koji Naito
Research Director, Capital Markets, Jones Lang LaSalle
10:30 am
Exhibition Time!
Coffee Break
11:15 am
PANEL DISCUSSION
Capital Light VS Capital Intensive:
Which Model will Prevail in Japanese Self Storage?
Panelists:
Ayana Ogawa
CEO, Oliver
Hidenaga Suzuki
Director, Japan Trunkroom
Makiko Hirota
US Hirota
Moderator:
Dan Morisaku
Head of Business Promotion, Ichigo
12:00 pm
PANEL DISCUSSION
Japan's Heavyweights Weigh In:
CEO Plans to 2035
Panelists:
Hirokazu Kawabata
President, Root StorHub
Hiroyuk Fujii
Founder, Keiyo Butsuryu
Nobunari Tokunaga
CEO, Ambitious
Yasuo Harigawa
COO, Quraz
Moderator:
Taku Ozara
Senior Director, Department2,
Valuation Advisory & Consulting Services
CBRE K.K
12:40 pm
Exhibition Time!
Lunch at Exhibition
sponsored by FCX
AFTERNOON
2:00 pm
How to Leverage AI to reduce Payroll and Overall Expense Load Without Compromising the Value to your Clients and Staff
Scott Meyers
Founder, Self Storage Profits Inc.
2:40 pm
PANEL DISCUSSION
Reshaping Self Storage Through Institutional Investment
Panelists:
Keiri Custodio
Managing Director of Fremont Realty Capital
Kevin Chan
Chairman, Storefriendly
Michael Cocozzo
Senior Vice President | Portfolio Management | Real Estate
Brookfield Asset Management
Patricia Goh
CEO, Southeast Asia and Head, Wellness and Self-Storage
CapitaLand Investment
Raju Ruparelia
CEO, StorHub
Moderator to be announced
3:40 pm
Exhibition Time!
Coffee Break
4:10 pm
Debate
Making it Pay: A Debate
Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)
Frank Harrison
CIO of Quraz
Sean Qin
Founder and CEO, Koala
More to be announced
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